When advertisements are used at special intervals with none in-between, which media budgeting method is being used?
A) continuous
B) gross impressions
C) pulsating
D) flighting, or discontinuous
Correct Answer:
Verified
Q89: The three-exposure hypothesis suggests that:
A)ads in three
Q97: The traditional three-exposure hypothesis is based on:
A)selective
Q111: Based on recency theory, the best media
Q129: A company that advertises some all year
Q131: If a magazine ad costs $500,000, total
Q132: A company that manufactures washing machines is
Q136: Using media time in a steady stream
Q137: Many advertisers doubt the validity of the
Q138: Recency theory suggests that a member in
Q139: Recency theory is based on:
A) the concept
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents