Recency theory suggests that a member in a buying center about ready to purchase a copier has:
A) to see at least three ads for copier machines before it is noticed
B) an intrusion threshold for copier ads
C) selective attention to copier ads
D) high interest in copier ads on a year-round basis
Correct Answer:
Verified
Q73: The media budget schedule that maintains some
Q74: If effective reach and/or effective frequency are
Q89: The three-exposure hypothesis suggests that:
A)ads in three
Q97: The traditional three-exposure hypothesis is based on:
A)selective
Q134: When advertisements are used at special intervals
Q136: Using media time in a steady stream
Q137: Many advertisers doubt the validity of the
Q139: Recency theory is based on:
A) the concept
Q141: If effective reach and/or effective frequency are
Q142: Television offers the following advantages, except:
A) low
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