If effective reach and/or effective frequency are too high:
A) the company needs a larger advertising budget
B) the company spent all of its advertising budget
C) some of the company's budget may be wasted on extra exposures
D) the company may need to choose additional media for future ads
Correct Answer:
Verified
Q73: The media budget schedule that maintains some
Q74: If effective reach and/or effective frequency are
Q120: Effective frequency refers to the:
A)number of times
Q132: An advertisement on television will have the
Q135: Ratings measure the:
A)relative efficiency of a media
Q136: Using media time in a steady stream
Q137: Many advertisers doubt the validity of the
Q138: Recency theory suggests that a member in
Q139: Recency theory is based on:
A) the concept
Q142: Television offers the following advantages, except:
A) low
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