Using media time in a steady stream throughout an entire year is which type of media budget schedule?

Question

Quizplus · Accepted Answer

A continuous media budget schedule consists of using media time in a steady stream throughout an entire year. This is the best choice given the information provided. Pulsating budget schedule involves using a burst of advertising followed by a period of no advertising, while flighting (or discontinuous) budget schedule involves using advertising in short bursts followed by periods of no advertising. Frequency refers to the number of times an advertisement is shown to a specific target audience.

Using Media Time in a Steady Stream Throughout an Entire