The effect of personal selling on sales is more identifiable then the effects of other elements of the promotion mix.

Question

Quizplus · Accepted Answer

This is because personal selling involves direct interaction between the salesperson and the customer, allowing the salesperson to tailor their approach and address specific customer needs and concerns. This makes it easier to track the impact of personal selling on sales, as opposed to other elements of the promotion mix, such as advertising or public relations, which may have more indirect and less quantifiable effects on sales.

The Effect of Personal Selling on Sales Is More Identifiable