Jack is presenting to a potential client. He has a polished, rehearsed sales pitch that covers all important sales points. However, when the potential client asks a question focused on his specific situation Jack essentially brushes off the buyer's question and continues his presentation. Jack is using a(n)____________________________presentation.

Question

Quizplus · Accepted Answer

Jack's presentation is a canned presentation, meaning that it is a pre-prepared sales pitch that he is using for all potential clients. He is not taking into consideration the specific needs or questions of the buyer, as evidenced by his brush-off of the buyer's question. A consultative selling approach would involve a more personalized approach and listening to the buyer's specific needs and concerns. AIDA and need satisfaction are types of sales presentation methods, but they do not accurately describe Jack's approach in this scenario.

Jack Is Presenting to a Potential Client