When a customer believes Craftsman makes the best and most reliable tools, this is an example of:
A) brand parity.
B) brand equity.
C) brand cooperation.
D) brand decision.

Question

Quizplus · Accepted Answer

Brand equity refers to the perceived value and strength of a brand in the marketplace. When a customer believes that Craftsman makes the best and most reliable tools, it reflects positively on the brand's reputation and increases its brand equity. Brand parity refers to the situation where consumers view multiple brands as equal in terms of quality and value, which is not the case here. Brand cooperation and brand decision are not relevant concepts in this scenario.

When a Customer Believes Craftsman Makes the Best and Most