An advertising campaign created by Hormel that was designed to show customers the rich variety of brands sold by the company was designed to:
A) allow the company to charge more.
B) create brand parity across company brands.
C) create perceptions of corporate uniqueness.
D) transfer perceptions of strong brands to other company products.

Question

Quizplus · Accepted Answer

The advertising campaign was designed to transfer perceptions of strong brands to other company products, i.e. to leverage the existing strong brand reputation of some of the company's products to improve the reputation of its other products.

An Advertising Campaign Created by Hormel That Was Designed to Show