Which sales prospecting method uses business and municipal directories and commercial lead lists?

Question

Quizplus · Accepted Answer

Published sources, such as business and municipal directories and commercial lead lists, are commonly used in sales prospecting to identify potential customers and gather information about their business. This method falls under the category of published sources. Cold canvassing involves reaching out to potential customers who have had no prior contact with the salesperson, networking involves building relationships and connections in the industry to generate leads, and company sources refer to using internal data to identify potential customers, such as sales reports or customer databases.

Which Sales Prospecting Method Uses Business and Municipal Directories and Commercial