Marc is a salesperson for a large consumer products manufacturer. He has just taken over a new territory and wants to begin the prospecting process. What is the first thing he should develop?

Question

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Before Marc can start prospecting, he needs to develop a strategic prospecting plan. This plan should outline his target market, goals, methods of outreach, and timeline. It will help him stay organized and focused as he works to generate leads and convert them into customers. Once he has a plan in place, he can start creating a list of leads and qualified prospects and putting his plan into action. Developing a territory plan may also be important, but it should come after the strategic prospecting plan.

Marc Is a Salesperson for a Large Consumer Products Manufacturer