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According to the Textbook, What Is the Critical Task in Determining

Question 23

Multiple Choice

According to the textbook, what is the critical task in determining a relationship strategy with different account groups?


A) balancing the customer's needs with the cost of serving the account
B) determining the optimal balance between sales call duration and frequency
C) estimating the amount of collaboration required to ensure customer satisfaction
D) allocating the appropriate amount of time needed for relationships to develop

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