Media contact points are
A) the ways people can contact an organization
B) the way people access different media
C) the different media channels by which people can be potentially exposed to a message
D) the ways people access new media compared to traditional media
Correct Answer:
Verified
Q1: Imagery transfer refers to
A) the use of
Q3: Media context refers to
A) the time of
Q4: Simultaneous media use refers to
A) high numbers
Q5: Radio offers more of the following compared
Q6: Television can achieve
A) only low reach
B) high
Q7: Fragmentation refers to
A) the limited amount of
Q8: Clutter refers to
A) people's increasingly busy lives
B)
Q9: Understanding the media habits of the target
Q10: Highly involving movie or television programmes
A) may
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