Fragmentation refers to
A) the limited amount of time people can spend on any one task
B) the spread of potential audiences across a wide range of media channels
C) the time between seeing a message and being able to respond to it
D) the way in which people forget parts of advertising messages
Correct Answer:
Verified
Q1: Imagery transfer refers to
A) the use of
Q2: Media contact points are
A) the ways people
Q3: Media context refers to
A) the time of
Q4: Simultaneous media use refers to
A) high numbers
Q5: Radio offers more of the following compared
Q6: Television can achieve
A) only low reach
B) high
Q8: Clutter refers to
A) people's increasingly busy lives
B)
Q9: Understanding the media habits of the target
Q10: Highly involving movie or television programmes
A) may
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents