Imagery transfer refers to
A) the use of pleasing images in order to generate liking
B) the use of images from one medium to recall key messages
C) repeating the same message with different illustrations
D) showing different images according to the region targeted
Correct Answer:
Verified
Q2: Media contact points are
A) the ways people
Q3: Media context refers to
A) the time of
Q4: Simultaneous media use refers to
A) high numbers
Q5: Radio offers more of the following compared
Q6: Television can achieve
A) only low reach
B) high
Q7: Fragmentation refers to
A) the limited amount of
Q8: Clutter refers to
A) people's increasingly busy lives
B)
Q9: Understanding the media habits of the target
Q10: Highly involving movie or television programmes
A) may
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