Clutter refers to
A) people's increasingly busy lives
B) the increasing number of ways people can access media
C) the high number of advertisements to which people may be exposed
D) the number of competing messages people are exposed to
Correct Answer:
Verified
Q1: Imagery transfer refers to
A) the use of
Q2: Media contact points are
A) the ways people
Q3: Media context refers to
A) the time of
Q4: Simultaneous media use refers to
A) high numbers
Q5: Radio offers more of the following compared
Q6: Television can achieve
A) only low reach
B) high
Q7: Fragmentation refers to
A) the limited amount of
Q9: Understanding the media habits of the target
Q10: Highly involving movie or television programmes
A) may
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