Highly involving movie or television programmes
A) may adversely impact on advertising effectiveness
B) will positively impact on advertising effectiveness
C) will have no difference on advertising effectiveness compared to low involvement programmes
D) may prevent people from separating advertisements from content
Correct Answer:
Verified
Q1: Imagery transfer refers to
A) the use of
Q2: Media contact points are
A) the ways people
Q3: Media context refers to
A) the time of
Q4: Simultaneous media use refers to
A) high numbers
Q5: Radio offers more of the following compared
Q6: Television can achieve
A) only low reach
B) high
Q7: Fragmentation refers to
A) the limited amount of
Q8: Clutter refers to
A) people's increasingly busy lives
B)
Q9: Understanding the media habits of the target
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