Simultaneous media use refers to
A) high numbers of people using the same media channel
B) high numbers of people watching the same programme
C) the use of several media forms at the same time
D) the use of several media one after the other
Correct Answer:
Verified
Q1: Imagery transfer refers to
A) the use of
Q2: Media contact points are
A) the ways people
Q3: Media context refers to
A) the time of
Q5: Radio offers more of the following compared
Q6: Television can achieve
A) only low reach
B) high
Q7: Fragmentation refers to
A) the limited amount of
Q8: Clutter refers to
A) people's increasingly busy lives
B)
Q9: Understanding the media habits of the target
Q10: Highly involving movie or television programmes
A) may
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