Which of the following is, in fact, a way that organizations can overcome barriers to effective CRM implementation?
A)break data marts into more manageable data warehouses
B)establish a plan for quantifying goals and objectives
C)initiate implementation at the channel level
D)establish IT as lead development implementer
E)A, C and D are correct

Question

Quizplus · Accepted Answer

Establishing a plan for quantifying goals and objectives is a crucial step in overcoming barriers to effective CRM implementation. This helps clarify the purpose of the CRM system and ensures that everyone is on the same page in terms of what needs to be achieved. A, C, and D may also be helpful, but they are not the best choice as they do not address the fundamental need for clear goals and objectives. Breaking data marts into more manageable data warehouses may improve data management, but it does not necessarily improve CRM effectiveness. Initiating implementation at the channel level may improve adoption, but it does not necessarily solve underlying issues with goal-setting and planning. Establishing IT as lead development implementer may improve technical aspects of CRM, but it does not necessarily address other barriers such as resistance to change or lack of user adoption.

Which of the Following Is, in Fact, a Way That