Select the INCORRECT statement. Campaign management tools
A)were introduced to contain the growing costs associated with media buys.
B)have basically become obsolete with the growth of e-business.
C)enable companies to design and coordinate promotional programs.
D)enable companies to forecast financial results.
E)all of the above are true

Question

Quizplus · Accepted Answer

The statement that campaign management tools have basically become obsolete with the growth of e-business is incorrect. In fact, campaign management tools have become even more important with the growth of e-business as they allow companies to track and optimize digital marketing campaigns.

Select the INCORRECT Statement. Campaign Management Tools