Which is INCORRECT? Relational databases contain
A) customer transaction histories.
B) all customer contacts through any channel.
C) demographic and behavior information.
D) customer response to company campaigns.
E) all are correct
Correct Answer:
Verified
Q47: Studies on CRM implementation have found that
A)contrary
Q48: A more expansive notion of CRM includes
Q49: Which is FALSE?
A)CRM is applicable to all
Q50: Select the INCORRECT statement. Campaign management tools
A)were
Q51: Database construction is
A)easiest for firms having infrequent
Q53: Which is a true finding with respect
Q54: Legacy systems
A)can impede company-wide CRM development.
B)are generally
Q55: CRM systems
A)should emphasize platform technology first and
Q56: With respect to CRM systems
A)technical integration leads
Q57: "Quick-results" CRM benefits companies in many ways.
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