With respect to CRM systems
A)technical integration leads to performance integration.
B)CRM systems should benefit marketing, sales, customer service, advertising, IT, and many other departments.
C)the "big-bang" approach has proven more successful than a piece-meal approach.
D)cost-benefit analysis is not needed since implementation has shown benefits always outweigh costs.the "big-bang" approach has proven more successful than a piece-meal approach.
E)both B and D are correct

Question

Quizplus · Accepted Answer

CRM systems should benefit various departments such as marketing, sales, customer service, advertising, and IT. While cost-benefit analysis is important, it is not stated that benefits always outweigh costs. The "big-bang" approach may not always be the most successful, as a piece-meal approach could be more effective in certain situations. Technical integration may not necessarily lead to performance integration, as there are other factors that can affect overall performance. Therefore, option B is the best choice.

With Respect to CRM Systems