Which of the following is true concerning CRM development?
A)Marketing and sales must direct IT in terms of what customer data to collect.
B)The establishment of a program management office to expedite CRM has not proven useful because it is generally not integrated with the rest of the company.
C)The best sequence of development is functional users set goals and objectives for the system, IT leads development, and a program management office assesses results.
D)Plan from the bottom-up not the top-down.
E)Costs generally run 3.5 times their estimate.

Question

Quizplus · Accepted Answer

Marketing and sales are the primary users of CRM systems and have the best understanding of what customer data is necessary for effective marketing and sales strategies. Therefore, they should guide IT in determining what data to collect.

Which of the Following Is True Concerning CRM Development