Making the Decision to Use Advertising on Television and the Internet

Making the decision to use advertising on television and the Internet to complement a direct mail programme to promote automobile insurance is an example of which of the following IMC planning steps?

A) identifying customers and potential customers.
B) evaluating effectiveness of media tactics.
C) determining the media usage patterns of potential customers.
D) providing vehicles to document the value of potential customers.
E) developing communication strategies to reach both customers and potential customers.