In the Issue of Branding Which Statement Is True

In the issue of branding which statement is true?

A) Organizations must continue to develop new brands in order to compete in the global marketplace.
B) Defunct brands can never be successfully revived.
C) A brand name never survives longer than the product.
D) Being first in a new product category is a disadvantage.
E) The traditional rules of branding apply in the new global marketplace.