A Wine Shop Decides to Host a Tasting Event in the Store

A wine shop decides to host a tasting event in the store on Wednesday evenings. To publicize this practice, the shop gets permission from the local council to put fliers on automobiles in the shopping centre parking lot and it contacts local gourmet clubs inviting them to a lecture at the wine shop. This campaign illustrates the use of

A) permission marketing.
B) guerilla marketing.
C) word-of-mouth marketing.
D) mass customization.
E) branding.