According to Kevin Lane Keller, "The Choice of Communication Vehicles

According to Kevin Lane Keller, "the choice of communication vehicles often means trade-offs". By this he means

A) market coverage of a medium is not important to its selection.
B) cost factors can be balanced by the complexity of the medium used.
C) promotional tactics are good at introducing a new brand while public relations tactics are helpful in generating quick sales.
D) the choice of the communication vehicle depends on an organization's primary audience and goals.
E) robustness of a medium should never be offset by cost. factors