If the performance evaluations that salespeople receive are based solely on sales revenue to the exclusion of other important factors,the instrument suffers from:
A) criterion contamination.
B) lack of reliability.
C) criterion deficiency.
D) relevance.

Question

Quizplus · Accepted Answer

Criterion deficiency occurs when an evaluation tool fails to assess important aspects of job performance. In this case, if salespeople are evaluated solely based on sales revenue, other important factors such as customer service, teamwork, and ethical behavior may be overlooked. Therefore, the performance evaluation instrument suffers from criterion deficiency.

If the Performance Evaluations That Salespeople Receive Are Based Solely