In terms of the personal selling process, the goal of prospecting is to develop a list
A) of companies, or consumers, who will make a commitment for future purchases
B) of companies, or consumers, who meet the target profile of the firm's customers
C) of viable companies, or consumers, that would be the most likely to make a purchase
D) of industries that would be viable markets for the firms products

Question

Quizplus · Accepted Answer

Prospecting aims to identify potential customers who are most likely to make a purchase, focusing on those who show interest or fit the profile of likely buyers.

In Terms of the Personal Selling Process, the Goal of Prospecting