According to Berry (1980) , assimilation refers to what?
A) The situation when an immigrant consumer or group not only maintains their original cultural integrity but also makes a move to become an integral part of a larger societal framework
B) The situation where an immigrant consumer or group rejects the mainstream society while maintaining identity with the culture of origin
C) The situation where an immigrant consumer or group relinquishes their cultural identity over time and moves into the larger society
D) The situation where an immigrant consumer or group rejects movement into the mainstream society as well as any identification with the culture of origin
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