The simplest way to get information about potential customer turnoffs is:
A) telephone surveys within 48 hours of the transaction.
B) a customer response card at the point of sale.
C) simply to listen.
D) follow-up surveys in the mail.

Question

Quizplus · Accepted Answer

Listening directly to customers during their interactions with the service or product is the most straightforward and immediate method to understand their concerns or turnoffs. It doesn't require the preparation, time, and resources that surveys or response cards demand.

The Simplest Way to Get Information About Potential Customer Turnoffs