The AIDA Approach Is Commonly Used in Sales Presentations

The AIDA approach is commonly used in sales presentations. Frank Rosson plans to use this approach when he goes to sell handcrafted cookie cutters to a chain of kitchen boutiques. As part of the first "A" in the approach, he would most likely:

A) determine if the store owner likes cookies.
B) make sure no trademark infringements exist.
C) show up at the store with a batch of sugar cookies made using some of his company's more unusual cutters.
D) determine if the store owner has a good credit rating.
E) list all possible sales objections the chain owner is likely to use.