The AIDA approach is commonly used in sales presentations. Linda wants to use this approach to sell a new line of mildew-proof shower curtains to a chain of stores that specialize in items for the bath and the bedroom. The last "A" in the approach tells her she should:

Question

Quizplus · Accepted Answer

The AIDA approach stands for Attention, Interest, Desire, and Action. The last "A" refers to Action, which in the context of sales, often means closing the sale or getting the buyer's commitment, which can include getting the buyer's signature on a buying contract.

The AIDA Approach Is Commonly Used in Sales Presentations