The AIDA Approach Is Commonly Used in Sales Presentations

The AIDA approach is commonly used in sales presentations. Raymond plans to use this approach to sell a new waffle maker called Wafflebakes. It makes waffles that break apart into 10 bite-size pieces that have letters on one side and numbers on the other. He wants to sell it to the owner of a chain of kitchen boutiques. As part of the "I" and the "D" in the approach, Raymond should:

A) determine how he will deal with any cognitive dissonance.
B) do marketing research on when sales of waffle makers are highest.
C) demonstrate how easy it is to make waffles with the new waffle maker and how much fun the waffles are.
D) try to make the hardware store owners curious about the product by refusing to tell them exactly what . he is selling until they agree to listen to his presentation.
E) determine whether hardware stores are appropriate outlets for Wafflebakes.