Which statement concerning core and peripheral services is NOT correct?
A) A marketer has greater latitude in choosing among core services than among peripheral services.
B) Core services are basic services that a firm should provide to its customers.
C) Peripheral services are supplemental services.
D) Peripheral services help a firm gain a competitive advantage.
Correct Answer:
Verified
Q9: The data on service employment and expenditures
Q10: Goods and services can be categorized along
Q11: Which of the following best illustrates the
Q12: The basic services that companies provide for
Q13: The supplementary services that companies provide for
Q15: Although peripheral services may increase a firm's
Q16: Which statement concerning the degree of tangibility
Q17: Rental goods, owned goods, and nongoods services
Q18: Service provider training in interpersonal skills is
Q19: Training in interpersonal skills is LEAST important
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