Which statement concerning the degree of tangibility of services is NOT correct?
A) Services differ significantly in terms of their tangibility.
B) The less tangible a service, the less service marketing resembles goods marketing.
C) Rental and owned-goods services are more tangible than nongoods services.
D) Performance on nongoods services can be judged before the service is completed.
Correct Answer:
Verified
Q11: Which of the following best illustrates the
Q12: The basic services that companies provide for
Q13: The supplementary services that companies provide for
Q14: Which statement concerning core and peripheral services
Q15: Although peripheral services may increase a firm's
Q17: Rental goods, owned goods, and nongoods services
Q18: Service provider training in interpersonal skills is
Q19: Training in interpersonal skills is LEAST important
Q20: Which of these is NOT a characteristic
Q21: Because many services cannot be physically stored
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