Firms that have adopted a ____________ perspective see benefits in assigning territories based on customer characteristics instead of geographical characteristics.
A) customer satisfaction perspective
B) customer relationship management perspective
C) customer loyalty perspective
D) customer service perspective

Question

Quizplus · Accepted Answer

A customer relationship management perspective focuses on understanding and managing customer interactions and data, which can lead to assigning territories based on customer characteristics rather than geographical ones.

Firms That Have Adopted a ____________ Perspective See Benefits in Assigning