Which of the following is an accurate statement about product management?
A) It is also known as quality management.
B) It is rarely team-based.
C) It is a continual process.
D) It includes responsibility for the marketing mix tools of product and promotion, but not of price and place.
E) It involves more strategic planning than tactical planning.

Question

Quizplus · Accepted Answer

Product management is a continual process that involves monitoring and adapting to changes in the market and customer needs. It is not a one-time event or a static process.

Answer: E
 Product management involves both strategic planning and tactical planning. However, the strategic aspect is more significant than the tactical aspect. Product managers need to have a long-term view of the market and the product, and they need to make decisions that will position the product for success in the future.

Which of the Following Is an Accurate Statement About Product