Which of the following is NOT an option for extending a product line?
A) cannibalization
B) downward line stretch
C) upward line stretch
D) two-way stretch
E) filling-out strategy

Question

Quizplus · Accepted Answer

Cannibalization is not an option for extending a product line as it refers to the negative effect of a new product on the sales of an existing product within the same company. The other options (downward line stretch, upward line stretch, two-way stretch, and filling-out strategy) are all viable options for extending a product line.

Which of the Following Is NOT an Option for Extending