A firm's ________ is determined by the number of separate items within the same category.
A) brand equity
B) product mix width
C) product line length
D) product quality
E) brand strategy

Name: A firm's ________ is determined by the number of separate items within the same category. A) brand equity B) product mix width C) product line length D) product quality E) brand strategy
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Product line length refers to the number of separate items within the same category that a firm offers.

A Firm's ________ Is Determined by the Number of Separate