When a company begins marketing a new product line in addition to its existing product lines, it has done which of the following?
A) expanded the length of the product line
B) expanded the width of the product mix
C) expanded the depth of the product mix
D) expanded the width of the marketing mix
E) used a contraction strategy

Question

Quizplus · Accepted Answer

When a company begins marketing a new product line in addition to its existing product lines, they have expanded the width of the product mix. This means they have added new product lines to their existing product mix.

When a Company Begins Marketing a New Product Line in Addition