Which of the following is the final step in developing a CRM strategy?
A) Gaining an organization-wide commitment to CRM strategy
B) Forming a cross-functional CRM project team for decision analysis and actions
C) Developing and defining the CRM strategy to guide management process
D) Conducting a business needs analysis concerning customer relationships
Correct Answer:
Verified
Q25: How does CRM help gain a competitive
Q26: The _ component in the CRM strategy
Q27: Which of the following activities hinders the
Q28: What are the different CRM levels?
Q29: The goal in _ CSR mode is
Q30: What information should a database created through
Q32: _ has to be avoided when implementing
Q33: Which of the following is a pitfall
Q34: In CRM,the benefits the customer receives are
Q35: _ refers to the sum of CLV
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