A salesperson sells classified ads for a newspaper targeted to plastic manufacturers around the world.When she searches for new companies who might be interested in buying ads in her newspaper,she is ________.
A)prospecting
B)targeting
C)information bartering
D)servicing
E)allocating

Question

Quizplus · Accepted Answer

Prospecting is the act of searching for potential customers or clients. In this case, the salesperson is actively looking for new companies who might be interested in buying ads in the newspaper. Therefore, prospecting is the most appropriate choice. Targeting would refer to selecting specific companies to sell ads to, which is a part of the prospecting process. Information bartering, servicing, and allocating are not relevant to the salesperson's actions in this scenario.

A Salesperson Sells Classified Ads for a Newspaper Targeted to Plastic