Marketing-mix models came into popular use as a result of the ________.

Question

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Marketing-mix models rely heavily on data analysis, and the widespread availability of scanner data made it easier for companies to gather information on their sales and marketing efforts. This, in turn, led to the popularity of marketing-mix models. The other options are not directly related to the rise of marketing-mix models. The switch to the 4 Cs or 7 Ps views of the marketing mix, for example, may have influenced how companies approach marketing, but it did not necessarily lead to the use of marketing-mix models. Similarly, while digital marketing and one-to-one marketing have become more prevalent in recent years, they are not the primary drivers behind the use of marketing-mix models.

Marketing-Mix Models Came into Popular Use as a Result of the ________