In a marketing-mix model, ________ are based on those things that contribute to incremental sales, such as new promotions or increased public relations efforts.

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Sales-lift models are specifically focused on identifying the impact of specific marketing activities (such as promotions or public relations efforts) on incremental sales, or "sales lift." This differs from baseline models, which focus on overall sales trends regardless of marketing activities. Buy-in data refers to information gathered from customers about their opinions or preferences, and implementation models and scanner data are not directly related to the identification of sales lift from specific marketing activities.

In a Marketing-Mix Model, ________ Are Based on Those Things