________ involves assigning portions of the marketing budget to each marketing-mix element so as to maximize revenues or profits.

Question

Quizplus · Accepted Answer

Marketing-mix optimization involves allocating the marketing budget among different marketing-mix elements, such as product, price, promotion, and distribution, in a way that maximizes the overall effectiveness or ROI. This process typically involves quantitative analysis and modeling to identify the optimal mix of marketing activities that can generate the highest possible revenue or profits for the company. Marketing-mix optimization is a key aspect of marketing planning, as it helps companies to make informed decisions about how to allocate their marketing resources and measure the impact of their campaigns.

________ Involves Assigning Portions of the Marketing Budget to Each