In the battle for "share of stomachs," some supermarkets are moving upscale, providing higher-quality food offerings and more personalized service, such as home delivery. This strategy represents a shift in the ________ element of the marketing mix.

Question

Quizplus · Accepted Answer

The strategy of providing higher-quality food offerings and more personalized service, such as home delivery, represents a shift in the "product" element of the marketing mix, as it involves changing the actual goods and services offered.

In the Battle for "Share of Stomachs," Some Supermarkets Are