The SERVQUALassessment of a firm's competence,courtesy to its customers,and security of its operations is the ____ dimension.
A)tangibles
B)employee satisfaction
C)responsiveness
D)assurance
E)reliability

Question

Quizplus · Accepted Answer

The assurance dimension of the SERVQUAL assessment relates to the competence, courtesy, and security of a firm's operations as perceived by its customers. This dimension refers to customers' confidence and trust in the firm and its ability to deliver quality services or products.

The SERVQUALassessment of a Firm's Competence,courtesy to Its Customers,and Security