It is the ________ responsibility to build the best possible argument to convince media planners to use the medium they represent.

Question

Quizplus · Accepted Answer

It is the responsibility of the media sellers to convince media planners to use the medium they represent. Media planners are responsible for developing a media plan for the advertiser, while media buyers purchase media space as per the plan. Media researchers are responsible for conducting research to support the media plan. Hence, the media seller has the primary responsibility to persuade media planners to use their medium.

It Is the ________ Responsibility to Build the Best Possible