The return on investment (ROI)of ad campaigns is such a basic measurement that today most Australian executives track it.
Correct Answer:
Verified
Q44: An advantage of unbundled media services is
Q45: Technically,media plans deal with placing _ for
Q46: Triple spotting refers to having three spots
Q47: CPI is an estimate of the cost
Q48: Which plan specifically summarises the objectives and
Q50: It is the _ responsibility to build
Q51: A company that advertises mainly on television
Q52: A media avenue is a single program
Q53: Media proliferation has made it harder for
Q54: Advertising not only has instantaneous effects but
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