Triple spotting refers to having three spots within one program.
Correct Answer:
Verified
Q41: The cost of message unit (i.e.page or
Q42: A key factor in the metamorphosis of
Q43: Moving the media-buying function outside the agency
Q44: An advantage of unbundled media services is
Q45: Technically,media plans deal with placing _ for
Q47: CPI is an estimate of the cost
Q48: Which plan specifically summarises the objectives and
Q49: The return on investment (ROI)of ad campaigns
Q50: It is the _ responsibility to build
Q51: A company that advertises mainly on television
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